What isgemonto most horse and equine owners is buying and selling tack and clothing. It is all the same whether you enjoy roping, showing, gymkhana, driving, cow work, or trail riding. Your tack needs changeor the clothing does not fit anymore but the item still has lots of use left in it. okay is an excellent way to turn that unused item into cash so you can buy more equine necessities.
Successful okay sales for equine items is summed up in a few secrets and strategies.
Identify Your Item Closely Look at the item closely to determine what it is. It is important to know what it is called and what it is used for. If you are unsure, ask a friend or do some research through tack stores. There are many great tack stores on line these days and you can find out details about an item without leaving your geputer.
Identification also involves knowing the brand, type, or manufacturer. If the brand is unknown or not listed on the item, then type of item may be more important. In the case of bits for instance, there is a wide variation of mouthpieces for a curb bit.If an item has name recognition by the manufacturer that is all the better. However, when listing an item, do not make the mistake of guessing and using a name that you can't document.
Know the Current Market Value Do careful research as to current market value. You cando this by looking at tack stores. Learn to recognize variations of qualityin materials and workmanship. A saddle of high quality will sell for a hundred times more than one of inferior quality. Name brands are not necessarily the key ingredient here because some verypopular brands havetheir product line of lessor quality.
Visit brick and mortar storesto recognize the difference between high and low priced items. While you are there, look at any used tack and how it is priced. These prices can be a guide to what you can expect from your tack. Used tack on okay often sells for more than garage sale but less thanclassified ads. It is important to be realistic about what your item is worth and what you can expect it to sell for. There is an old saying, an item is only worth as much as someone is willing to pay for it. Prices on okay are variable however and some tack with name recognition keeps its value. You may sell it for as much as you paid for it.
Understanding Vintage One of the secrets to vintage is knowing what is popular and what is boring. Just because an item is old does not always increase the value.Watch what is selling on okay to know if your item will sell. You can do a quick vintage search by typing in that word in the equestrian category. See how many items similar to yours gee up. If you do this over a period of time, you can get a feel for the market. Another option with vintage items, is to wait till the market catches up with you. What is popular in vintage this year may be replaced by exactly your item next year.
Quality silver always has value especially if it is from one of the well known silver shops. For quality vintage or antique items, do not get discouraged if it does not sell in the first listing. You may need to list it several times but often there is someone out there looking for just that item. It is especially important to know the current value to use an appropriate opening bid or reserve. You can also learn this by researching okay auctions.
Using Titles The title of your auction is the beginning of the sale. Use each letter wisely. This is the place to practice the art of search words. Before you list your item, look on okay for items like yours andsee what they are titled.The title is not the place to do a detailed description but to help prospective buyers know this item may be for them. Words such as, western cowboy tack, english tack, jumping tack, western show, or other general information are importantsearching phrases.
If your item has nameortype recognition use that word in the title. It is catchy to start the title with that word in all caps. Avoid using all caps for the title but do use it to emphasize a particular word. Use small letters for less important words and capitalize the key identifying words. For example, Justin western Cowboy Boots used roper or Chavez fancy western Silver Halter yearling.
After you list your action, go to the equestrian section and find it. Use the search words that you included in your title and see how hard it is to find. If you find it and there are only a few others that show on the same list, then you may not have titled it to bestadvantage. You can revise the title until you get good searches out of it.
The subtitle is an underused sales strategy that can pay off in bigger sales. Subtitles ar every cheap but they increase the number of buyers that browse through your auction. The subtitle is the place to add interest. It is the place to add information about size, color, or interesting details to attract the right buyer.
The Art of Pictures The use of pictures will make or break your auction. If the buyer cannot see your item, they are less likely to buy. Pictures are very cheap and putting 3 to 6 picturesis well worth it. Make sure you have a good digital camera and use it to show the item from several angles, close up, and an overall shot. Make sure you edit your photos before posting them. Take out the extra background and bring the item up close so the buyer can see it. A scanner is helpful if an item is flat or paper. These transfer onto okay very well.
Sometime a model will help your sale. I have used my mule for modeling tack items and I will name her in the ad.The use of a pretty mule, donkey, or horse will catch the eye of a buyer. If the item can be clearly seen, a modeled picture can be used as the gallery shot. It's easy to revise a gallery shot if it does not show up well once you get it posted. Experiment with changing the location of the pictures and use the picture arrangement options available.
Using the Description to Add Interest The description is the fun area of the auction. Include any and all information you have about the item. Any information about the history is good. Information about how much the item costs new is helpful. Keep descriptions clear with short, well written sentences but don't be afraid to add details. Do not assume the buyer knows what the item is or what its intended use is. Go ahead and give even the simplest explanations for all items.
Summary Selling on okay is lots of fun. At the same time you can find a great market for those items cluttering up your tack room or closet. With some gemon sense secrets and strategies you can increase your sales potential to afford otherauctions. Its all good.
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